Your Why?

24 Feb

4b87188371db8a35398297fd593e8c31--business-inspiration-daily-inspiration

I know if you ask staff at Manawa Tapu they will tell you Andrew keeps going on about his why. Yeah I do. And I’m glad they know. One of the most thought-provoking books I read last year was Simon Sinek’s Start with Why: How Great Leaders Inspire Everyone to Take Action. In his book, Sinek talks about how successful individuals and organizations communicate.

Instead of explaining what they do, they start with why they do it.

  • What is our purpose?
  • What drives us?
  • What are we passionate about?

Explaining what we do is a lot simpler than putting our why into words. It is also less effective. “There are only two ways to influence human behavior,” Sinek says, “you can manipulate it or you can inspire it.”

I was struck by how relevant Sinek’s words in the context of education. I’ve worked with so many school districts that are embracing technology and blended learning models, but they do not communicate why this shift is important to teachers. Without a clear sense of purpose, it is easy for educators to become disillusioned and frustrated by the time and energy required to shift their teaching practices.

The best way to approach any significant change is to start with why. Be crystal clear about the value of the change and make sure everyone within the organization understands the why driving the change.

  • How will it improve the students’ experience as learners?
  • How will it free teachers to spend more time on the aspects of their job that they enjoy?
  • How will this create more dynamic and relevant learning?

If leaders are clear about their why, teachers are more likely to buy in and take risks. Similarly, teachers will be more effective if they articulate their why for themselves and explain their why to students.

For my Leaders of Learning I want to run the following in an Exercise: What’s Your Why? this week. I encourage every teacher to take a few minutes to think about why you teach and then complete your version of the golden circle pictured above.

  1. Start with why you teach.
    • What is it about your job that excites you?
    • What drives you to work with students?
    • Ultimately, what are you trying to achieve?
  2. How do you do what you do?
    • How are you attempting to achieve your why?
    • What strategies do you use to manifest your why?
    • What do you do each day to stay focused on your why?
  3. What do you do?
    1. When people ask you what you do, what do you say?
    2. What are your various roles?

This exercise is harder than it sounds.

 

 

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