Facebook has been a great communication / marketing tool for our school community. According to Facebook “insight” stats – our record is 3700 unique people that viewed content on our Facebook page in one week – usually this averages around 2000 unique people every week. Most are students –however there are a lot of parents and Year 13 students from last year who still like to feel involved with the school. We also “like” other community groups.
Status updates are used to promote events / achievements along with uploading photo albums (photos are checked beforehand for any inappropriate pictures, gestures – you need to look carefully as there may be a student doing something silly in the background, and using your discretion if there is a photo that isn’t very flattering
especially with body image conscious teenagers). A lot of students share our photos on their own profiles and “tag” each other in the photos, as well as being able to post comments on photos and updates.
In terms of a quick way of getting news out – its great – when we had a water shortage and had to close the school we put out a FB update to advise our community.
Students and parents alike asked questions about how to contact bus companies.
Because each person uses their own name – there is very little if any inappropriate posting or bad language. I have had to remove two derogatory posts in five years of our FB page.
I see the following as being key points:
Making sure its kept up to date regularly and status updates are “as they happen”. Students really appreciate photos going up quickly –
i.e. most events where I have access to the camera I will post the pictures the same day. The problem lies with staff members who give you photos weeks later – by then its too late and “old news” and students don’t bother looking at them. It’s a buzz getting news, videos and photos online before students do!
Keeping an eye on things – I have notifications set to go to my email and I can easily check them on my cellphone. If there are issues you can react quickly and remove inappropriate posts.
Interaction – if a student posts a really supportive/positive comment– I’ll “like” their comment or occasionally comment as well. It reinforces positive comments and the way we expect students to behave. It is a reflection of our dispositions.
A quote I use often dealing with social media is from Eric Qualman (who has written a book on social media and society). “We don’t have a choice on whether we DO social media, the question is HOW WELL we do it.”
How well does your school “do” social media?